Russell H Conwell, 1862- 1925, the first president of Temple university, gave this lecture over 5000 times.

Problem:

Where do we find our greatest treasures?

Learning:

Blog post by David Moffet applying this story to the dental office.

Application:

• It costs three or four or five times more to attract a new patient.
• The purpose of an appointment is to make another appointment.
• It's easier to change an appointment than it is to call and create a new appointment.
• Team members need to believe in the importance of dentistry.